Excitement Sells, Products Do Not!

Have you ever watch Billy Mays on a late night infomercial? Did you purchase the product based only the PRODUCT? Not many do...

It's the excitement and the energy that sells. Instead of pitching the product itself, he pitches what the product does, and in great excitement, I might add. The most powerful business development resource on the planet consists of energy.

Think about that lonely, mild-faced person at the jiffy store early one morning. You've stopped for coffee and upon approaching the counter, you jump up with an exquisite glow, smiling from ear to ear and say, Good Morning My Dear Friend, How Are You? How do think, that once mild-faced person, would respond? Exactly...

If you're excited, you excite everyone around you. Products don't simply sell themselves. Some folks might tell you they do, but I'm here to tell you, they are wrong. It's the person, and only the person that makes the sale. People don't want to be sold, but they love to buy. If your excitement touches only one person, it turns in to a chain reaction. Very similar to mindset - If you associate with negative people, your mindset with become just as negative; If you associate with positive people, your mindset will become just as positive...

Excitement is only one "rule of thumb" but an important one.

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Michael W Wyrosdick